Curtis Tafoya

"Your Home Is At The Heart Of My Business"

Mobile: 415.518.6994
Email: curtistafoya@sfreblog.com
Curtis' impeccable customer service, innate professionalism, and financial background direct his approach to real estate. Curtis specializes in residential and investment properties in and around San Francisco and is as passionate about helping clients find properties as he is about helping them reach their long-term financial goals.

I possesses a deep understanding of design aesthetic, construction, and renovation, which allows me to help clients visualize a home's potential. Having worked as a listing coordinator for a top producing team, Curtis is highly proficient at creating value by advising his clients on effective measures to enhance their living space, increase equity and ROI.


Whether he's preparing a seller's home with updated touches or helping a buyer understand the full scope of remodeling a kitchen and bathroom with the latest features, Curtis' applied expertise and access to contractors, architects, interior designers, landscape specialists, and more, are all part of his personalized approach.

Born and raised in southern California, Curtis Tafoya brings his love for the region’s energy, history, eclectic neighborhoods, diverse culture, and sharing it with clients who are often not from around here and buying a home for their very first time. Curtis uses his  knowledge & prior experience in tax and accounting to help clients make an informed emotional decision based on unemotional math through a data driven approach. Curtis also works with investors managing their portfolio of properties maximizing capital gains and minimizing taxes through 1031 deferred exchanges. Helping clients make sound investment decisions, Curtis thrives on educating new buyers, walking them through the purchasing process, offering insight on what to expect, and successfully closing on their dream home. He continually strives to be a true advocate for clients by providing unparalleled service in a constantly changing market. Using a disciplined focus and immersing himself in the industry’s current trends and market conditions, he draws upon his knowledge and instinct to lead buyers to their best deal possible, all while placing them on a course toward creating long-term generational wealth. 

DECIDING TO BUY

BUYER'S GUIDE

Purchasing a property is most likely the biggest financial decision you will ever make. Whether this is your first purchase or an experienced buyer, this decision must be made carefully.

  • DECIDING TO BUY

  • PREPARING TO BUY

  • CHOOSING A REAL ESTATE AGENT

  • TIME TO GO SHOPPING

  • ESCROW INSPECTIONS & APPRAISALS

  • MOVING IN

WHY DO YOU WANT TO BUY?

Are you tired of paying rent? Have you decided to pay your own mortgage and not your landlord’s? Have you outgrown your current home? Are you looking for an investment portfolio? Are you looking for a rental property? Would you like a larger yard? Would you rather live in a different area? Do you want to shorten your commute? Having a clear sense of your reasons for buying will help you choose the right property.

HAS YOUR INCOME GROWN?

Property ownership is an excellent investment; whether you are looking for your dream home, a rental property, or to expand your investment portfolio. Owning real estate is one of the least risky ways to build equity and obtain a greater return on your initial investment, all while taking full advantage of the US Tax code, making your money work for you. 

 

What is a Buyer Consultation and How Can it Save Time and Money?

 
Now offering virtual buyer consultations.
 
Have you been thinking about buying a home but don’t know where to begin? Do you have questions about homeownership but are not quite ready to buy? If you’ve been unsure about your next steps, a buyer consultation with a seasoned realtor on our team will help you understand the purchase process, streamline your search and save you time and money. San Francisco real estate market is one of the most desirable, fast-paced, and competitive in the country. To find and win your dream home, you’ll need a proven strategy that begins with a consultation. Whether you’re a first-time homebuyer or a seasoned homeowner, we’ll help you develop a winning strategy based on your needs and interests.  Taking some time to identify your needs upfront will make the process less stressful and save time and money later. In every consultation, we’ll review 5 essential steps.

1. Purchase Process and Timeline

From the initial search to closing, we will take the time to review each step in the process. Before we visit properties together, we’ll listen to your requirements, discuss the type of home, neighborhood, price range, and the timeline for your search. The purchase process is multi-faceted and will vary depending on your requirements and market conditions.

2. Local Market Conditions

The San Francisco area has always had a limited amount of space and therefore a supply of available inventory. Our local inventory is comprised of condos, TIC's (tenancy in common), Stock Co-Ops, multi unit buildings and single-family homes. With such a complex inventory, you'll need an experienced agent to go over the differences and competition for existing homes will continue to be a major concern for the foreseable future. There are opportunities and challenges in every market, & we'll discuss what's happening in the local market. 
 

3. Financing Options and Mortgage Pre-approvals

Before beginning your search, one of the first steps is to discuss financing and get a mortgage pre-approval for a home loan. We work with some of the best lenders in the industry and can refer you to a seasoned professional. A lender will review your income and credit history to determine how much a bank will be willing to lend you and come up with a budget that fits your goals.  

4. Your Search Criteria

Most buyers begin their search online but the process can be cumbersome and time-consuming.  There’s a lot to consider when buying a new home and each situation is unique. We’ll work with you to identify your “must-haves” and any items that are on your wish list so that you’ll find the very best home for your needs. While you can edit your search criteria at any time, articulating your preferences up-front will save time and money in the long run. Once we have defined your search criteria, we’ll start looking to bring properties to your attention as soon as they hit the market as well as look for off market properties not yet available to the general public. 

5. Best Practices for Working Together & How I handle Dual Agency

We keep our fingers on the pulse of the market by monitoring recent sales activity in real-time and will keep you well informed every step of the way. We will provide you with an educated and informed view of the market as we negotiate the final offer on your behalf.  We will help you create an offer that can stand up to competitive multiple offer situations. Powered by real-time data and years of market experience we can ensure that you’ll find the right home at the right price. 
 
Whether you’re just starting to think about buying or are ready to actively search for a home, a buyer consultation should provide the knowledge you need to take the next steps. After meeting with a realtor, you’ll have a better understanding of the home purchase process and the actions you’ll need to take. Scroll down to contact us to discuss your real estate goals in person or virtually.  Our buyer consultations are free and there’s never an obligation.  We would be happy to help you find your dream home.

Steps to Buying a Home

Don’t settle for less

With us, you gain more than a real estate agent; you gain a relentless advocate dedicated to securing the best for you. Experience the difference of a partner who goes beyond the expected, ensuring you never have to settle for anything less than your dream home.

Here's how we'll help you secure the right home

Maybe you're working within a tight timeline, or a tight budget. Maybe you're a first time buyer. Whatever your situation, we'll make sure you win in today's market. Here's how.

First, let's get you prepared

We work with the top mortgage lenders. We don't just email you a random lender—we're proactive in helping you navigate the process to make sure you get the best rate possible.

Tour homes, on your schedule

When you hire me you'll get my full attention. I'll do what it takes to help find your next home. I'll network on your behalf, proactively preview close to 100 homes a month to see which homes meet your needs. I'll make calls to owners in the areas that interest you. I'll research and evaluate OFF Market properties to see which would be a match for you.  Schedule a home tour, and provide our honest opinion (and expert insight) of the current market value for your consideration. Because of our extensive network, there's a high chance we can get you a new home that's not even on the market. 

We'll get you insider info and craft a compelling offer

When you think you found the one, we'll be relentless in gathering the data to help you create a compelling offer.  Our relationship with other agents give our clients a strong advantage when it comes to submitting an offer that makes it easy for the seller to say yes. 

Pass the champagne and toast to your new home

Once an offer is accepted. we'll line up everything around the inspection, appraisal, mortgage, and more to ensure a smooth settlement.

The San Francisco Bay Area is one of the most desirable and competitive real estate markets in the world, and we understand that making the decision to buy a home here can be a particularly overwhelming experience. From mastering the home search to planning for closing costs, there’s a lot to learn.

That’s why we created a step-by-step guide to set you on the right course to owning the perfect home!​​​​​​​

Step 1 – Preparation:

We meet via phone or via Zoom for a real estate investment conversation, in order to walk you through the purchase process and timeline, local market conditions, and many other important purchase-related issues in order for you to feel comfortable about the road ahead. We also spend a lot of time listening to your ideal criteria for your next home.  

Step 2 – Finding Your Home:

We take you out “shopping” and view homes on the market for sale. When we look at properties together, we are often able to give you valuable insight into the homes in real-time, advising on things such as the value, aspects of the home, as well as resale issues to avoid that you might not have considered.

Step 3 – Making an Offer:

Once you identify a property you’d like to buy, we assist in verifying the home’s value, offer strategy and paperwork, and negotiation. It’s our job to get you your home with the best price and terms possible.

Step 4 – The Transaction:

We manage the transaction so that things run smoothly. We work proactively to prevent issues before they arise, ensure your deposits are always protected, and keep you informed every step of the way. Throughout the process, we make sure you have the best team to assist you by providing top-notch referrals for lenders, home inspectors, attorneys, and more.​​​​​​​

After you’ve purchased your home, we will stay in touch and are always available. Whether you’d like advice on home improvements and their affect on resale value, or need a referral for a good contractor, we’re here to help. The best place to start is by calling us, or registering for a home buyer consultation.  We're here to help.​​​​​​​We look forward to hearing from you!

DECIDING TO SELL

SELLER'S GUIDE

So you have decided to sell your property. Before anything else, it is a good idea to sit down clarify your motivations, and draw up a basic time frame for the selling process.

  • DECIDING TO SELL

  • SELECT AN REAL ESTATE AGENT & PRICE

  • PREPARING TO SELL

  • ACCEPTING AN OFFER

  • ESCROW INSPECTIONS & APPRAISALS

  • CLOSE OF ESCROW

WHY SELL?

Why do you want to sell your property? Do you intend to simply find a larger property, or do you plan on moving to another neighborhood, school district, city or state? You might think your reasons are obvious, but it would do well to consider the implications of each option for your lifestyle, opportunities, and finances. Being clear about your intentions for selling will make it easier for us to determine the most appropriate option for your specified financial, lifestyle, and real estate goals.

WHEN SHOULD I SELL?

Property ownership is an excellent investment; whether you are looking for your dream home, a rental property, or to expand your investment portfolio. Owning real estate is one of the least risky ways to build equity or to obtain a greater return on your initial investment.

WHAT IS THE MARKET LIKE?

When you work with us, you can be sure that you will have our knowledge, expertise, and negotiating skills at work for you to arrive at the best market prices and terms. We will keep you up-to-date on what is happening in the marketplace and the price, financing, terms, and conditions of competing properties. With us, you will know exactly how to price and when to sell your property.

HOW DO I OPTIMIZE MY FINANCES?

Deciding to sell your property demands a serious consideration of your current financial situation and future possibilities. With the help of our qualified agents, you will be able to effectively assess the cumulative impact of these changes, estimate potential proceeds of selling your property, and plan effective tax savings and estate planning strategies. We will ensure that you not only take control of your finances, but use them to their fullest potential.

Selling your home, simplified

We handle every detail, from sophisticated marketing to final negotiations, ensuring a smooth and successful sale. Selling your home has never been this easy—or rewarding!

This is how we maximize your equity in today's market

We want you to win. And we'll make sure it happens. Here's what to expect from the selling process when you work with our team.

First, we'll listen

During our initial consultation, we'll listen to what you want out of your home sale, and lay out the plan to get you there. Then, we'll tour your home to determine which features will give us the best marketing advantage when we make your home famous online. 

Next, let's talk pricing

We'll walk you through the details of our different pricing strategies. With your goals in mind, we'll put our heads together to figure out which strategy is right for you. 

Now it's time to prepare your home for market

We'll manage every detail of getting your home ready for market. We'll bring in the top stagers, contractors, photographers, and videographers to guarantee that your home gains instant interest, attracts the most buyers, and gets the highest offers. 

Lights, camera, action: It's showtime

We'll create the most compelling content about your home and distribute it properly. We use advanced strategies on YouTube, Facebook, and Instagram, to target the people who are most likely to be interested in your home. 

Say to yourself, "This is the best decision I ever made."

From purchase price to closing costs to contingencies to timeframe to lenders to the settlement date and more, we'll aggressively negotiate every single term in the contract to make sure you walk away with the best possible deal.

Curtis Tafoya

KW Advisors

Mobile:
415.518.6994
KW Advisors
1624 California St
San Francisco, CA 94109
License #01868717

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